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Course Description
Class time in the Introduction to Marketing class blends creative group projects and problem-solving challenges. Students will learn the foundations of marketing by creating designs for music festivals, developing a new product and creating social media strategies/graphics, and developing a promotional plan for a new product just introduced to the market. Promotional strategies learned will include digital communication, social media strategy, online advertising, video/audio marketing, graphic design, and many others. Students are also eligible to be in DECA/FBLA through this class. Intro to Marketing is a prerequisite for Advanced Marketing.
*Dual credit available through Missouri State University upon completion of Intro to Marketing AND Advanced Marketing
Grade Level(s): 10th-12th Grades
Related Priority Standards (State &/or National): Missouri Show-Me Standards, Missouri BMIT Instructional Framework
Course-Level Scope & Sequence (Units &/or Skills)
Strand: Understanding Marketing Concepts
- Explain the marketing process
- Explain the four basic foundations of marketing
- Understand the relationship of the seven functions of marketing
- Describe the five economic utilities
- Describe the marketing concept
- Analyze customers through market segmentation
- Develop the four P’s (product, place, price and promotion) of the marketing mix
- Analyze current demographic, psychographic and geographic trends
Strand: Interpreting Basic Principles of Economic & Political Systems
- Interpret the basic principles of a free enterprise system
- Explain the role of the government in our economy
- Interpret the economic theory of supply and demand
- Explain the factors that make up an economy
- Distinguish between a market economy, a command economy and a mixed economy
- Differentiate between the three political philosophies (capitalism, socialism, and communism)
- Interpret the economic measurements used to analyze an economy
- Determine the four phases of the business cycle
Strand: Understanding How a Business Works
- Explain the basic functions of a business.
- Compare and contrast the different classifications of businesses
- Discuss workplace trends
- Evaluate issues of ethics and social responsibility that businesses face in marketing their goods and services
Strand: Understanding International Trade
- Examine the benefits of international trade
- Analyze how governments control and monitor international trade
Strand: Understanding The Sales Process
- Explain how a salesperson prepares for a sale
- Identify the features and benefits of a product
- Determine how customers make decisions.
- Examine how salespersons find information about a product and industry
- Understand the importance of the approach in the sales process
- Determine customer needs in the sales process
- Understand the product presentation step of the sale
- Understand customer objections
- Identify the buying signals customers send
- Demonstrate how to close the sale
- Demonstrate how to suggestive sell
- Justify the importance of relationship marketing for businesses
Strand: Applying Promotional Mix
- Apply the concept of the promotional mix
- Examine the types of promotion
- Explain the concept of trade promotion
- Analyze consumer sales promotions
Strand: Understanding Public Relations
- Examine the nature and scope of public relations
- Determine the different audiences for public relations
- Produce a news release
Strand: Understanding the Basic Principles of Advertising
- Understand the concept and purpose of advertising
- Develop different types of advertising media
- Understand how the media sets rates
Strand: Understanding an Advertising Campaign
- Explain how advertising agencies develop advertisements
Strand: Channels of Distribution
- Define the channel members
Strand: Understanding Physical Distribution
- Explain the nature and scope of physical distribution
Strand: Principles and Practices of Pricing
- Explain the goals of pricing
- Distinguish between the market share and market position
- Explain the four factors which affect price planning
- Apply the theory of demand elasticity
- Understand the government regulations that affect price planning
Strand: Pricing Strategies
- Understand the basic pricing strategies
- Explain the product life cycle that products move through
- Examine the various pricing techniques
Strand: Conducting Market Research
- Construct a consumer survey
Strand: Understanding Business Decisions - Production & Sale of Products
- Determine the product mix of a business
- Explain the different product mix strategies
- Identify the various branding elements
- Analyze the different types of brands
- Understand the principal functions of product packaging
- Examine the main functions of labeling
Strand: Exploring Careers in the Field of Marketing
- Explore the various careers within the field of marketing
Date Last Revised/Approved: 2010